By 2010, after a decade of practice and shifting economic conditions, Park + Associates made a deliberate decision to return to design purity. This shift called for a new identity that could express restraint with absolute clarity.

The visual system is built on subtraction and anchored by the plus sign, reflecting the firm’s architectural foundations of form and space. By stripping away the unnecessary, the identity allows structure, proportion, and spatial intent to step into focus.

Since then, Park + Associates has continued to grow as an award‑winning architectural practice.