Singapore International Festival of Arts 2016: Potentialities

artS & culture

Singapore International Festival of Arts 2016: Potentialities

What Fur Has To Do with it?

sifa 2016 poentialities poster ad desktop 3 1980px

sifa 2016 poentialities poster ad desktop 2 1980px

“Potentiality is the possessing of latent power or capacity capable of coming into being or action.

It is an optimism that looks to the future rather than at the grimness of the present.”

Ong Keng Sen, festival director for SIFA 2016

sifa 2016 poentialities festival identity desktop 1 1980px

sifa 2016 potentialities outdoor lampost desktop 3 1980px

sifa 2016 poentialities poster ad desktop 1 1980px

Singapore International Festival of Arts (SIFA): Potentialities

For the 2016 Singapore International Festival of Arts, the theme “Potentialities” was defined by Festival Director Ong Keng Sen as a latent power that looks toward the future rather than the grimness of the present. This optimism created a key challenge: how do you visualise something that has yet to fully take shape?

We developed a festival identity designed not just to inform, but to spark curiosity. Translating the abstract idea into fur‑like tactile typography, the visual language invited audiences to question what they were seeing and, through that intrigue, discover the festival’s programme.

Revamped festival was widely heralded in the press, and attendance increased dramatically each year, reaching a record 155,000 in 2016.

Read the report here

Design Leadership

Neng acts as a fractional Design Lead to support in-house design and marketing teams. She guides projects from concept to shipping—ensuring objectives are met, strategy is sound, and the craft is precise.

Enquire