BRANDING A CREATIVE WORKSPACE
Housed in a former design office in Singapore’s Dempsey Hill,
Kennel is a co-sharing workspace seeking to create an environment
for creative entrepreneurs to work, dream and be themselves.
Inspired by Kennel’s focus on authenticity and creativity, we took
a handmade approach to crafting Kennel’s identity.
Experimenting with silkscreen printing resulted in a raw, honest
feel for Kennel’s logo. For the landing page, we illustrated the
lush, green view from its Dempsey office, filled with quirky
“animals” to symbolise the creative personalities housed in
Kennel. Business cards were printed with rubber stamps, with a
space for the user to jot down ideas and collaboration possibilities.